Escada was founded in 1976. The woman behind the success of the label, Margaretha Ley, started out her career with Leila, costumer to the Royal Court of Sweden. She subsequently put her tremendous talent to work as stylist for Escada, the label of color and sumptuous fabrics.
Escada is the name of a racehorse that Margaretha and her husband placed a bet on as honeymooners and won.
Escada launched its first fragrance in 1990.