A story of PASSION and PLANTS NUXE's history is inseparable from that of Aliza Jabès, a Parisian woman with a visionary spirit and an entrepreneurial soul. Passionate about the infinite power of plants and convinced from a young age by her father, a research pharmacist, that the major therapeutic discoveries originate from the world of plants, Aliza Jabès decided to create a brand of natural cosmetics. Her philosophy: ultra-feminine skincare inspired by nature and based on fundamental truths born from the pharmaceutical approach and adapted to cosmetic.