Beauty aficionado Maureen Kelly launched tarte in 2000 from her one-bedroom NYC apartment, proving that glamor can be good for you. Infused with natural ingredients like fruit and plant extracts, vitamins, minerals and essential oils, the line of cruelty-free, longwearing products is formulated without parabens, phthalates, mineral oil, and gluten (just to name a few!) and 75% of products are vegan-friendly! From the award-winning color cosmetics to breakthrough Amazonian clay complexion products, tarte is committed to delivering real results for real women around the world.